Debunking two common reasons people donŐt invest

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MISSY FRIGAARD: When it comes to investing, it usually starts with a goal in mind. You might invest for retirement because you want to buy a house or just to know that your money is working harder for you. Over a longer period of time, investing may offer higher returns than money just sitting in a bank account. 
When working with clients, US Bancorp investment advisors often hear two reasons why they aren't investing yet. First, many people just don't understand how it works. The different options can seem overwhelming. And it can be hard to know where to start. 

The second reason people don't invest is that they think you have to have a lot of money to do it. Automated investor from US Bancorp investments is one option that could address both of these concerns. This robo advisor simplifies the investment process, freeing you from making stressful decisions. And you only need $1,000 to get started. 

Here's how it works. You can open an account by answering a couple simple questions online. After you put money into the account, Automated Investor selects a mix of investments based on your needs and goals. 

Then as market conditions change, it automatically adjusts your portfolio so you can take a hands-off approach to investing. It only takes about 10 minutes to open an account, meaning you can be an investor in no time. Visit the Automated Investor website to learn more. 

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